Its soft feel but firm contact made it extremely balanced with its rebound easy to control, which is why it went on to be used by tour players worldwide. Using the same Urethrane cover on the Rule 35, an insert was created to go into the putter itself which would go onto change the way putting felt forever. With contact, touch and feel so important in putting stroke, Callaway figured what could feel better than putting a ball than using well, another golf ball? With some incredible talent in HR and with money at their disposal, Callaway/Odyssey went on to design one of the most iconic products in golf. Well, In 1997 the Odyssey sports group was acquired by Callaway. The Rule 35 ball formulation used in the White Hot Insert With the help of Billiard designer Richard C Helmsetter (Who went on to become Callaway VP) and engineers from Du Pont and Boeing, Callaway golf went on to sink $170m into more R&D and they went on to design and manufacture the ‘Rule 35 Golf ball’, which according to Callaway at the time was the complete golf ball as it had a balance of control, distance, spin and feel. The best designs usually come in the form of starting with a problem and looking for a way to solve it, In Odyssey, The Callaway owned company went on to do just that.ĭuring the late ’90s, Callaway was going from strength to strength as a brand and on the golfing circuit with notable products like the ‘Big Bertha’ and from a recruitment process, they were bringing in the best minds to aid their R&D. Since its inception in the year 2000, the Odyssey White Hot range has been adored by golfers of all playing ability. The ‘White Hot’ range has been trusted wand across the globe by both amateurs and pro golfers on tour and now 20 years later, the ‘White Hot’ range is back with a facelift in the form of the ‘White Hot OG’. In golf, if you think putters, you think odyssey and if you think odyssey putters you think ‘White hot’. Think Porsche headlights, Converse all-stars or even a Rolex Submariner. Throughout the ages and across all industries we are constantly met with ingenious design, a design that sometimes is so good that they manage to stand the test of time. Two decades after its first appearance, a legend has returned.
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